Building better brands
with our Old Pals.

Founded by Entreprueners.
For Entreprueners.

From working with startups to billion dollar companies, one thing we know as well as anyone: every dollar matters. After years of working both as entrepreneurs and within agencies, we saw it was time to take what we've learned and do things our way.

Our Team

Michael Weidemann, Founder, CEO

Always on a whiteboard, most likely to send a mood-board. With a Bachelor’s in Business Management from OU and years working in agencies, in-house for brands, and starting a few of his own, Michael lives for brand strategy.

Allie Ayers Lindsey, Founder, CMO

Always on trend, always on time. Allie brings years of experience both on set and behind the scenes working with some of the globe’s largest brands. Allie brings her love for entrepreneurship, creativity, and her home state for our clients.

Scott Marsh,
Business Strategy

After getting a degree in Journalism at OSU, Scott found himself running some of the biggest music events in the region. Basically, he excels at getting things done. But most importantly, he finds unique ways to create opportunities for brands to make a splash.

Shane Luebbers-Jones,
Business Development

Most likely to be late because a conversation over coffee went over schedule. Relationships are what Shane lives and breathes. From leading Edmond Young Professionals to Edmond Chamber of Commerce, Shane finds ways to serve in every space he’s in.

Cass Huckabay,
Account Director

Our globe-trotting Account Director has had her hands in sets, projects, and businesses across the country and around the world for over a decade. Cass knows what businesses need to hit benchmarks, and most importantly how to make sure everyone is happy on the way.

Jacie Harvel,
Senior Copywriter

Oxford comma enthusiast and born storyteller, Jacie has spent years writing words that inspire. Curious, organized, and detail-obsessed, she uses strategy and her love for human-centered messaging to create content that grabs attention and truly connects with people.

Claire Casper,
Art Director

Whether it’s furniture, a meal, a website, or a mural, Claire is a full-time designer. As a curator of experiences, she collects inspiration from near and far to bring one-of a kind vision to whatever project she works on, whatever form that may take next.

Jordan Shenberger,
Production Stylist

When it comes to details, nothing gets past Jordan. She makes sure every piece of creative comes out perfect and everyone walks off set feeling great about the project. With experience in the wedding and commercial space in a variety of roles, she knows how to make work look flawless.

Elyse McAllister,
Social Media Specialist

With a degree in Marketing from OU and a successful e-comm brand running along the way, Elyse knows the impact marketing has on businesses’ bottom lines. An ear to the ground on what’s trending, an eye for making sure it pops.

Services

Brand Strategy
Website Development
SEO
Performance Marketing
Customer Retention
Experiential Marketing
Organic Social
Content Strategy
Paid Search
CRO
Social Ads

SHARING STORIES OVER AT

COWTOWN

EXPLORE MORE
FROM THE DESK

OLD PAL
IDEAS

The latest from the Old Pal team on what's moving in our industry, in the market, and with our team.

Retention Marketing Basics

Looking to build customer loyalty? Learn how retention marketing through email, SMS, and social media can keep your customers engaged and coming back for more.

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Keep Your Ego Off Your Feed

Curious how to improve your social media strategy? Discover why keeping the ego out of your posts and focusing on what really matters could transform your brand’s online presence.

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Quality of Online Traffic From Different Sources

Wondering which traffic sources are truly benefiting your business? Dive into this guide to understand the quality of traffic from Google Analytics and learn how to optimize each channel for better engagement and conversions.

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Our SEO Journey

Curious how SEO can elevate your business? Discover how Old Pal’s journey from entrepreneurs to SEO experts can help you unlock the power of search engine optimization and drive lasting growth for your company.

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Is This the Golden Age for Service Industry Businesses?

Is the golden age of service industries here? Discover how modern marketing strategies and higher-ticket services are driving explosive growth in sectors like home services and healthcare.

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Ready to get moving?

Let's set up a time to talk.

Great work starts with a good conversation. We’ll bring the questions, you bring the vision.

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